Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Three Steps to Better Marketing to Millennials

There are a lot of misconceptions about marketing to millennials today. The biggest one discussed in our RampUp panel, What Millennials Expect From Marketing, was that they are a monolithic group. While millennials may be anything but homogenous, they share some expectations from marketers today. So if your goal is marketing to millennials then here’s ...