Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Location Data Q&A with Chris Yatrakis, Factual

[Editor’s note: Chris Yatrakis, VP of Business Development at Factual, was a speaker at RampUp 2017. We invited him to share his thoughts on data and marketing trends.] Q: What is the biggest challenge for marketers this year? The biggest challenge plaguing data-driven marketers in 2017 is access to quality location data. Marketing today is undeniably data-driven, ...