Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

What is People-Based Marketing?

'People-based marketing' is a strange term. It manages to sound like both the holy grail of marketing and something quite obvious. That's probably because, as a term, it pokes at an uncomfortable truth: Marketing is about people, but most marketers don’t reach people. Not because they don't want to, but because it's incredibly difficult. Anonymity is hardwired ...