Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Performance Marketing: The Missed Opportunity That’s Costing Big Box Retailers Billions

[Editor’s note: Bryan Leach, founder and CEO at Ibotta, is a speaker at this year’s RampUp. We invited him to share his thoughts on data and marketing trends. To learn more about RampUp, check out the agenda.] Shifting consumer behavior is forcing brick and mortar retailers to innovate. Over the past decade, many iconic retail ...