Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Dr. Carl Marci Explains Consumer Neuroscience

It’s that time of year again. #RampUp17 is coming. We sat down with Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and one of our preconference keynote speakers, to discuss the crossroads between neuroscience and marketing and what he hopes to see in 2017. What is consumer neuroscience? Consumer neuroscience is the application of neuroscience ...