Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

LiveRamp and LiveIntent: Bring Together Email and Display to Fuel Omnichannel Marketing

In our goal to provide identity-based capabilities to the marketing ecosystem, we’re excited to announce new omnichannel marketing functionality from our partnership with LiveIntent. Using IdentityLink™, LiveRamp’s identity resolution service, marketers can now run their people-based campaigns not only through LiveIntent’s email channel, but also extend them to LiveIntent’s incremental, high-value publisher display inventory. Omnichannel, People-Based ...