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What the DMA, Cross-Device IDs and Ad Week Have in Common

Cross-device identification is as critical as it is difficult. Whether you’re a brand marketer, agency, platform, or publisher, you need to consistently and accurately identify consumers across the entire digital ecosystem and at every consumer touchpoint, But connecting these dots is not easy. Plus, the terminology can be confusing when it comes to cross-device identity, […]

How Ad Fraud Impacts Your Measurement, with Dr. Augustine Fou

This is part two of our interview with Dr. Augustine Fou, digital ad fraud researcher at Marketing Science Consulting Group. For the first part, click here. Ad fraudsters not only steal your ad dollars—they also mess up your marketing analytics and prevent you from truly understanding the impact your digital has on sales. Thankfully, the […]