Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

The Role of Purchase Data for Measurement

Dani Cushion, CMO at Cardlytics, is one of our favorites to work with. Cardlytics sees the value of identity in helping their clients target with relevance and measure the online-to-offline impact in their media campaigns. In this video she talks about how, their partnership with LiveRamp brings purchase intelligence to a whole host of ...

One-to-One Marketing Strategies from Criteo

For our series on best practices for using data to improve one-to-one marketing strategies, we reached out to James Smith, EVP of the Americas at Criteo, to learn more about personalized marketing and retargeting programs. What’s the biggest challenge marketers face when it comes to one-to-one marketing and personalization? The biggest challenges are understanding how ...

What is Closed-Loop Measurement?

Marketers are always looking for ways to improve. It’s in our blood. The good news is, with the proliferation of data, digital marketers have never been in a better position to dig for insights and reap their benefits. Closed-loop measurement takes advantage of the customer data you’re sitting on, so you can understand how your ...