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Six Quick 1-to-1 Marketing Tips from Eyeview

We sat down with Brian Pozesky, Chief Product Officer at Eyeview, to discuss their best practices for using data to implement more effective 1-to-1 marketing campaign strategies in video ads. Eyeview has solved the challenge of taking the personalized data-driven methodology you love and applying it to video. With its groundbreaking 1-to-1 video marketing technology, Eyeview […]

Marketing Basics Drive Tomorrow’s Innovations

What drives us marketers forward is innovation; that much is obvious. However, at RampUp on the Road’s most recent stop in Seattle, speakers from the Gap, PlaceIQ, and 84.51 reminded us that when it comes to taking your marketing to the next level, it’s important to go back to the basics and remember what it […]

1-to-1 Marketing Tips from Adobe

We interviewed Kiki Burton, Sr. Manager of Product Strategy at Adobe, to learn more about how DMPs can help marketers use data to implement more effective 1:1 marketing campaign strategies.   How do you think about the difference between personalization and one-to-one marketing? I think that we’re getting to a point where every single touch-point […]

Partner Spotlight: LiveIntent

At LiveRamp, we believe that better connectivity makes all the data and applications in the marketing ecosystem more valuable. This is why, a year after our first partnership announcement with LiveIntent, we want to shine the spotlight on them once again as a great example of creating greater value using their technology combined with LiveRamp’s […]