Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Six Quick 1-to-1 Marketing Tips from Eyeview

We sat down with Brian Pozesky, Chief Product Officer at Eyeview, to discuss their best practices for using data to implement more effective 1-to-1 marketing campaign strategies in video ads. Eyeview has solved the challenge of taking the personalized data-driven methodology you love and applying it to video. With its groundbreaking 1-to-1 video marketing technology, ...

Partner Spotlight: LiveIntent

At LiveRamp, we believe that better connectivity makes all the data and applications in the marketing ecosystem more valuable. This is why, a year after our first partnership announcement with LiveIntent, we want to shine the spotlight on them once again as a great example of creating greater value using their technology combined with LiveRamp’s ...