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#RampUp16: The Data-Driven Photo Booth!

From a burger bar to a perfect view of the Bay Bridge, the RampUp opening reception at San Francisco’s Exploratorium had it all! One of our favorite new additions was the photo booth, which included data-driven props and a opportunity to “take a picture” with LiveRamp’s CEO, Travis May (recently named to AdAge’s 40 under 40). Check out […]

Interview with Krishnan Venkata, Vice President – West Coast at LatentView Analytics

The marketing world has greatly evolved over the past few decades, and this is why large portions of advertising budgets now go directly towards digital marketing. As with all forms of marketing though, these types of campaigns are only successful when actionable insights can be garnered. That’s where LatentView Analytics comes in. LatentView Analytics provides its […]

Case Study: Schwan’s Home Service Builds Look-Alike Models

Creating efficient and accurate look-alike models based on your best customers is a valuable way to improve targeting and optimize ad spend. Media Horizons, a full-service independently owned direct marketing agency, helps companies like Schwan’s Home Service, a multi-billion dollar online grocery delivery company, acquire new customers and then maximize their lifetime value. Media Horizons […]

9 Data‑Driven Marketing Quotes from #RampUp16

During our recent gathering of over 1,500 “MadTech” professionals at #RampUp16, we had the opportunity to get inspired by leaders from companies like MediaMath, Quantcast, and V12 Group. Take a minute to check out this slideshow of top RampUp quotes that touch on data and what it means for today’s data-driven marketers. Inspiration from Leaders in AdTech from […]

The Cultural Impact of a Data-Driven CMO

Colin Powell once famously said, “A good leader is someone whose people will follow him or her…if only out of curiosity.” In the case of the modern, data-driven CMO, this feels particularly true, so we teamed up with the CMO Club to survey and interview four CMOs to talk about the challenges and opportunities of marketing. […]

Four Takeaways from #RampUp16

Data was the focus at #RampUp16, LiveRamp’s annual industry conference for data-driven marketers and AdTech industry leaders. We heard about continued innovation and consolidation in AdTech making data more accessible, and several key trends emerged around how data is being used to influence everything from company culture to how movies are made: 1. Data – […]