Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Conversations with the CEO of Drawbridge

[Editor’s note: We recently sat down with Kamakshi Sivaramakrishnan, CEO and Founder of Drawbridge, to get her thoughts on the future of marketing. This blog is a compilation of those conversations. Kamakshi will be on the main stage speaking at #RampUp16!] From your perspective, what will be some of the biggest challenges facing the adtech ...

How LiveRamp Data Onboarding Integrations Work

You can dramatically increase the impact and efficiency of your marketing programs when you onboard your offline CRM and sales data into the digital marketing platforms you use every day. LiveRamp now offers integrations with more than 250 marketing platforms, making it safe and easy for you to send your data wherever you choose. ...