blog posts here

How People-based Marketing is Transforming Advertising

This originally appeared on the Salesforce Marketing Cloud blog.  Similar to the offline world, marketers want to reach people in digital channels and engage in relevant conversations with them. Their CRM systems — including data stored in Salesforce Sales Cloud or Marketing Cloud — contain the knowledge needed to personalize their interactions with customers and […]

LiveRamp Partnership with Rocket Fuel

This was originally written and published by Rocket Fuel. In today’s connected world, marketers face the challenge of reaching consumers through myriad devices and across countless consumer channels like social media, email, web browsing and video streaming. In addition to all of this, businesses are expected to provide smarter, seamless marketing experiences, regardless of device […]