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The Importance of Identity Resolution in Your Customer’s Experience

Offer Better Customer Experience With Identity Resolution The Importance of Identity Resolution and The Customer Experience In our first post, we asked you to imagine having a customer conversation without knowing some basic information. What if you weren’t sure the name was right or when—and how often or in what channel—to reach out to this […]

What You Need to Know about Forrester’s Identity Resolution Report

All About Identity Resolution Identity Resolution is critical for people-based marketing, so we’re thrilled that Forrester Research recently released their new report, The Strategic Role of Identity Resolution. The report is jam packed with valuable information, and gets right to the heart of the matter by stating, “the ability to accurately identify a customer is […]

LiveRamp to Acquire Arbor and Circulate

It’s been a busy few months at LiveRamp with the recent launch of IdentityLink, but as part of our vision to connect the marketing ecosystem, I challenged the team to one more major goal by asking a question: “What’s the biggest move we could make to double down on IdentityLink’s momentum?” Today, I am happy […]

Optimize Your Ad Spend With Audience Suppression

When it comes to delivering the best audience experience with a limited budget, digital marketers are taking a lesson in suppression from direct mail and email marketers. Suppression lists have been used in traditional marketing campaigns for years. They’ve stopped subscribers from receiving emails that aren’t relevant to their interests; stopped unnecessary communications with prospects […]

LiveRamp Announces IdentityLink for Marketing Technology Providers

Last month, we launched IdentityLink for brands, dedicated to customer-centric marketers looking to build an omnichannel view of the consumer and activate it across their choice of best-of-breed digital marketing platforms. That’s why we’re excited to announce the launch of IdentityLink—LiveRamp’s identity resolution service—for marketing technology platforms. With IdentityLink, the previously siloed marketing technologies within […]