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AdTech Predictions from Webbula for 2016 & Beyond

[Editor’s note: We recently sat down with Melissa Ott, VP of Marketing for Webbula, to get her thoughts on the future of marketing and the challenges CMOs are facing right now. This blog is a compilation of those conversations. Webbula is a silver sponsor at RampUp 2016.] 1. The CMO Perspective CMOs are struggling with transparency […]

Closed-Loop Measurement: An Analytics Use Case for Customer Link

It’s no secret. Marketers dream of connecting all of their campaign and transaction data together. And they would give up their coveted spot at the company holiday party to understand which platforms and channels are delivering the most value. But it’s easier said than done (you wouldn’t be reading this if it wasn’t). According to […]

Media Horizons and Schwan’s Use of Onboarding for Suppression

Media Horizons, a full-service independently owned direct marketing agency, helps companies like Schwan’s Home Service, a multi-billion dollar online grocery delivery company, acquire new customers and then maximize their lifetime value. Media Horizons wanted a more efficient way to remove current customers from online audience segments to reduce Schwan’s’ customer acquisition costs. Media Horizons worked […]

6 Questions with Cardlytics CMO, Dani Cushion

The ability for marketers to use data to more effectively target prospects and measure their campaigns has come a long way. These new techniques are not limited to first party data, and thanks to LiveRamp’s large partner ecosystem, our clients also have access to new third-party data sources. Cardlytics is a data intelligence platform focused on […]