Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Defining Marketing Attribution Measurement

Measuring cross-channel marketing performance is difficult. In fact, according to a recent eMarketer study, 34% of marketers surveyed still rely on individual channel analysis and channel-specific metrics to measure the success of their marketing campaigns. Even more shocking, 35% admit to not using any sort of robust measurement technique. Add to the complex digital measurement ...