Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

The Role of Purchase Data for Measurement

Dani Cushion, CMO at Cardlytics, is one of our favorites to work with. Cardlytics sees the value of identity in helping their clients target with relevance and measure the online-to-offline impact in their media campaigns. In this video she talks about how, their partnership with LiveRamp brings purchase intelligence to a whole host of ...