Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

One-to-One Marketing Strategies from Criteo

For our series on best practices for using data to improve one-to-one marketing strategies, we reached out to James Smith, EVP of the Americas at Criteo, to learn more about personalized marketing and retargeting programs. What’s the biggest challenge marketers face when it comes to one-to-one marketing and personalization? The biggest challenges are understanding how ...