Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

1-to-1 Marketing Best Practices from Monetate

For our series on best practices for using data to improve 1-to-1 marketing strategies, we reached out to Nathan Richter, Sr. Director of Strategy and Insights at Monetate, to learn more about website and mobile optimization: What kind of improvements have you seen for companies who personalize audience segments or even individual consumers? It's ...