Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Digital marketing vocab gaps: Fill’em in (with our new glossary!)

Every digital marketer knows this:To look good in meetings (and prove that you know your analytics-driven arse from your re-targeted elbow), you have to speak the digital marketing lingo like a pro.But new marketing tech keeps appearing, and it’s pumping out more new jargon all the time. Somewhere between 1st party, DSPs and yield ...

4 New Ways Smart Marketers Are Using Smart Targeting

While 94% of marketers agree that optimizing the customer experience improves engagement and conversions, less than half of all marketers believe they have the data and technology integration needed for cross-channel initiatives such as targeting, engagement, and measurement.We know we can be smarter about cross-channel marketing, but we may not be sure how ...

When Did Marketing Get So Crazy?

Inflection points are never obvious. In fact, most people barely notice their world changing while it’s happening. But once it’s happened, there’s no denying the evidence.It’s time for marketers to confront the numbers.1876 – The number of marketing technology companies included in Scott Brinker’s 2015 supergraphic.947 – The number of companies he included just last year.200 ...