Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

The Latest and Greatest in LiveRamp Connect

For the past few months we have been giving marketers a privacy-safe way to connect customer data to their preferred marketing platforms with our new data onboarding product, LiveRamp Connect. We are continuing to expand LiveRamp Connect with new features and integrations, giving marketers the opportunity to distribute connected data to more media and ...

LiveRamp Announces Integration with Salesforce Marketing Cloud Active Audiences Platform to Deliver Journey-Based Advertising At Scale

LiveRamp today announced it is integrating with the Salesforce Marketing Cloud Active Audiences platform, enabling journey-based advertising at scale and empowering Salesforce clients to align advertising, sales, service and marketing in a whole new way. With Active Audiences and LiveRamp, marketers can orchestrate advertising campaigns throughout the customer journey. LiveRamp extends the reach of Active ...

Addressable TV Advertising 101

[caption id="attachment_30755" align="aligncenter" width="300"] Addressable TV Market Advertising[/caption] TV advertising has historically involved the delivery of the same ad campaign to millions of viewers nationwide. “Content is still king, but consumers are shaping their own content-discovery experience, and the evolving media landscape has not lessened consumer demand for quality, professionally-produced content. What has changed is the ...