Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Attribute This: The True Scope of Marketing Fragmentation

Marketing is a messy business. Scott Brinker ‘s annual marketing technology landscape ‘supergraphic’ is an incredible image. It reveals the breathtaking scope of technologies, tools, platforms, and applications used by marketers today, representing some 1,876 vendors – nearly double the amount from just a year ago. That’s a whole lot of tech. And even if your marketing ...

TERM Spotlight: Rebecca Houser

Rebecca graduated from college with a degree in Government, a minor in Economics, and a desire to work in tech. “I had spent four years learning about governments creating problems and was drawn to how tech companies were doing the opposite.” She joined LiveRamp’s TERM (Tech Entrance Rotation & Mentorship) program right out of school ...

Product Manager Spotlight: Alex Chen

Alex came to LiveRamp after graduating from an Engineering Leadership Development program at Lockheed Martin. Prior to that, he studied Electrical Engineering in undergrad at University of Michigan  and received a graduate degree from Cornell’s Systems Engineering program - which has a strong overlap with product management. “Seeing the team here was good for me ...

Three Best Practices for Moving to One-to-One Marketing at Scale

Consumers are exposed to hundreds of ads and thousands of brand impressions each day. So how can marketers be expected to penetrate the noise and retain a loyal customer base? According to an Econsultancy study, those investing in one-to-one marketing experience a 14 percent uplift in sales. Despite this huge opportunity, Econsultancy found that only ...

Customer Purchase Intent and Omni-Channel Customer Experiences

[Ed. Note: This is a guest post authored by Rick Weithas, Director of Product Marketing, Ensighten] Customer Purchase Intent and Omni-Channel Customer Experiences Marketers know it’s more important than ever to understand customer purchase intent and deliver relevant experiences. But what does it take to achieve this? Consumers  interact with brands across onsite, offsite, mobile, social and ...

How Data Onboarding Enables People-Based Marketing

Great marketing strategies result in real connections with real people. In today’s fragmented landscape of channels and devices it can be easy to lose sight of this. Marketers need to employ a broad set of platforms to reach consumers, and this often results in channel-centric marketing strategies, rather than a true audience-based approach. Data onboarding ...