Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Introducing LiveRamp Connect

When marketers are able to connect all of their customer data with their marketing platforms, new possibilities for better marketing emerge – enhanced targeting, advanced measurement, and more.  Connecting customer data to the digital marketing ecosystem is of particular importance to Acxiom – and it’s why we’re so excited today to introduce LiveRamp Connect.Combining ...

Digital Marketing Disrupts and Transforms the Marketing Profession

[Ed. Note: This is a guest post authored by Nick Patel, Worldwide Market Segment Manager, IBM ExperienceOne Digital Analtyics]Leading CMOs deliver above-market growth in their category while differentiating the customer experience, delighting customers and increasing marketing productivity. They are the voice of the customer in their organization and drive innovation, engagement, insight and revenue holistically ...