Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Cross‑Channel Marketing: Going Beyond the Buzz

There is a lot of buzz around cross-channel marketing and reaching your audience “on the right screen, at the right time.” But what does this look like in practice, and where can you find real value? Clarifying Cross-Channel and Multichannel Marketing We often hear multichannel and cross-channel used together, but Forrester’s Joanna O’Connell, formerly of AdExchanger, warns ...