Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Rice Krispies® Treats Kellogg’s To A 28% Sales Lift

Another holiday season is upon us and brands everywhere are looking for ways to kick the competition to the curb. That’s exactly what Rice Krispies® did in this Kellogg’s holiday mobile campaign powered by Opera Mediaworks, Nielsen Catalina Solutions, and LiveRamp. Brand awareness? Check. Results at the register? Check. Competitive share shift? Check. Here’s ...

How To Implement Ad Suppression in LiveRamp Connect

Our first blog on ad suppression defined the tactic in a digital advertising context. Our second on the topic highlighted the best practices we’ve seen from our customers. This blog post shows how you can use LiveRamp Connect to implement ad suppression through LiveRamp’s self-service dashboard. Steps We’ll Take: Use an example from a retail customer reactivation campaign ...