Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

3 Different Ways Top Brand Marketers Choose Digital Suppression Segments to Save Millions in Ad Spend

As defined in our previous post, suppression is the tactic of removing specific consumer segments from a marketing campaign audience. With the advent of data onboarding, postal and email audiences can be used for ad suppression in digital channels. By connecting offline data to online channels for suppression, we see marketers saving millions in digital ad ...