Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Political Campaigns: The Art and Science of Reaching Voters

For political campaigns, the ultimate conversion is getting a vote. In business it’s getting a sale. Aside from this, the digital marketing strategies that work for voters and consumers have a lot in common. In a recent panel discussion, political advertising leaders discussed how they are increasingly using digital channels in their outreach efforts. Bringing ...