Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Increase Your Conversion and Match Rates Through Data Hygiene Best Practices

[Ed. Note: The following post was written by Chuck Davis, Chief Revenue Officer from Webbula.] We often see online marketers relying on risky assumptions about CRM data in their data decisioning processes. We’ve come to refer to these assumptions as “CRM Data Myths.” More on that in a moment, but the bottom line for everyone is ...

Where to Start(up)

Without a rigorous technical background, how can you find your place in the technology industry? Coding bootcamps, self-learning, and independent courses are all great ways to start building the basic technical skills you’ll need, but the best way to learn is often by doing.Here at LiveRamp we often find otherwise capable candidates that have ...