Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

4 New Ways Smart Marketers Are Using Smart Targeting

While 94% of marketers agree that optimizing the customer experience improves engagement and conversions, less than half of all marketers believe they have the data and technology integration needed for cross-channel initiatives such as targeting, engagement, and measurement. We know we can be smarter about cross-channel marketing, but we may not be sure how ...