Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Considering Addressable TV Advertising? It’s All About Quality, not Quantity.

[caption id="attachment_30755" align="aligncenter" width="300"] Addressable TV Market Advertising[/caption]   In 2014, the average adult spent approximately five hours a day watching television, giving it the largest audience reach of any form of media advertising. However, TV advertising has historically involved the delivery of the same ad campaign to millions of viewers nationwide. “Content is still king, but consumers ...