Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Ensighten Partners with LiveRamp to Distribute Data Across Marketing Applications

Today Ensighten announced a strategic partnership with LiveRamp that enables Ensighten Activate customers to distribute customer data to applications that are part of the LiveRamp Connect partner program. As a result of this partnership, Ensighten customers will be able to use their preferred applications to run integrated marketing programs to the same customer ...

Why Data Onboarding is the Secret Weapon for Targeted Video Ad Campaigns

Access to extensive data, in combination with massive technological capabilities, has allowed online video advertising to emerge as a highly efficient way of engaging a target audience. The more information known about an audience, the easier it is to predict interest, intent and future behavior. Brands are then empowered to personalize campaign messages, ensuring ...