Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

6 Key Lessons For Online-to-Offline Attribution Programs

Connecting online media to offline sales is the one of the biggest opportunities for increasing the efficiency of digital marketing programs today. Despite ecommerce’s meteoric climb, it still only represents around 6% of total US retail sales. (eMarketer study displayed in the chart below) Today’s retail marketers must activate online-to-offline digital channel attribution programs to allow ...

Acxiom Completes LiveRamp Acquisition

I’m excited to announce that LiveRamp is now officially part of the Acxiom family. I invite you to read today’s blog post by Acxiom CEO, Scott Howe in addition to the press release. So what’s changing? Very little. We remain committed to operating a neutral onboarding service that benefits all members of the marketing ecosystem. I’m ...