Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

The Case of the Massive Maze

This problem is borrowed from the blog By Way of Contradiction. Check out their other logic problems! You are tasked with designing a robot to explore a finite maze and count the number of flags in the maze. Your robot should consider the maze as a 2 dimensional grid of spaces, where any edge of ...

LiveRamp Powers Conde Nast’s Audience Tool

The following is an excerpt of an AdExchanger article about LiveRamp's role in powering Conde Nast's audience tool: A year after rolling out Catalyst, its audience targeting and insights tool, Condé Nast Digital is enhancing the product to unify its audiences across digital and mobile platforms. Like many publishers, Condé Nast has "seen massive growth in ...

LiveRamp Launches Data Onboarding into Mobile

We're pleased to announce support for data onboarding to mobile marketing platforms.  Brands can now use their customer data to directly target customers on mobile devices. “Mobile marketing is rapidly developing and commanding more marketing spend,” said Auren Hoffman, CEO of LiveRamp. “LiveRamp’s new data onboarding to mobile product will allow marketers to use their ...