Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Classics: The Hardest Logic Puzzle Ever

Today's problem is a classic logic problem presented unaltered. This problem is known as "The Hardest Logic Puzzle Ever", and it definitely earns its title.Three gods A, B, and C are called, in no particular order, True, False, and Random. True always speaks truly, False always speaks falsely, but whether Random speaks truly ...

RampUp 2014: Digital Marketing Impact, M&A in Marketing Tech, and Data for Customer Acquisition [Video]

On February 27th, LiveRamp hosted RampUp 2014, our annual summit. More than 1000 marketers and industry leaders came together to discuss connected data for intelligent marketing. Through this week, we are posting videos from all of the sessions that took place throughout the day. Today, watch “Measuring Digital Marketing’s Impact on In-Store Sales”, "Mergers ...

RampUp 2014: Data Monetization, Privacy and Regulation, and Data-Driven Strategies [Video]

On February 27th, LiveRamp hosted RampUp 2014, our annual summit. More than 1000 marketers and industry leaders came together to discuss connected data for intelligent marketing. Over the next week, we are posting videos from all of the sessions that took place throughout the day. Today, watch “Data Monetization in the Age of Digital ...

RampUp 2014: Marketing Success, AdTech IPOs, and Programmatic Marketing [Video]

On February 27th, LiveRamp hosted RampUp 2014, our annual summit. More than 1000 marketers and industry leaders came together to discuss connected data for intelligent marketing. Over the next week, we are posting videos from all of the sessions that took place throughout the day. Today, watch "Measuring Successful Marketing Outcomes", "Behind the Scenes ...

The Case of Falling Furbies

After numerous reports of enraged parents throwing Furbies out of windows, the manufacturer of the robot gremlins has installed new drop-proofing technology into each unit. You have been tasked with testing the new Furbies and determining the highest height (to the nearest 1 foot) from which one can be dropped without breaking. Cash is ...

RampUp 2014 Highlights

On February 27, 2014, over 1000 marketers, agencies, and industry insiders attended LiveRamp’s annual summit, RampUp 2014. This year’s focus was on connected data for the intelligent marketer.

All RampUp 2014 Panel Videos

Keynote: Fireside Chat with Neal Mohan Keynote: Fireside Chat with Mark Penn Keynote: Fireside Chat with Peter Thiel From the CMO: The Future of Data in ...