Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

LiveRamp to Power Arcametrics Lookalike Modeling for CRM

Online advertisers can now create online audiences that mirror their existing customers through a new integration between LiveRamp’s proven data onboarding technology and Arcametrics' lookalike audience platform. Through the new relationship between Arcametrics and LiveRamp, advertisers are able to onboard customers in a targeted segment to LiveRamp from their customer database management system, and from ...