Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

6 Key Lessons For Online-to-Offline Attribution Programs

Connecting online media to offline sales is the one of the biggest opportunities for increasing the efficiency of digital marketing programs today. Despite ecommerce’s meteoric climb, it still only represents around 6% of total US retail sales. (eMarketer study displayed in the chart below) Today’s retail marketers must activate online-to-offline digital channel attribution programs to allow ...