Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

LiveRamp Launches Data Onboarding into Mobile

We're pleased to announce support for data onboarding to mobile marketing platforms.  Brands can now use their customer data to directly target customers on mobile devices. “Mobile marketing is rapidly developing and commanding more marketing spend,” said Auren Hoffman, CEO of LiveRamp. “LiveRamp’s new data onboarding to mobile product will allow marketers to use their ...