Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

RampUp 2014: Digital Marketing Impact, M&A in Marketing Tech, and Data for Customer Acquisition [Video]

On February 27th, LiveRamp hosted RampUp 2014, our annual summit. More than 1000 marketers and industry leaders came together to discuss connected data for intelligent marketing. Through this week, we are posting videos from all of the sessions that took place throughout the day. Today, watch “Measuring Digital Marketing’s Impact on In-Store Sales”, "Mergers ...