Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

RampUp 2014: Marketing Success, AdTech IPOs, and Programmatic Marketing [Video]

On February 27th, LiveRamp hosted RampUp 2014, our annual summit. More than 1000 marketers and industry leaders came together to discuss connected data for intelligent marketing. Over the next week, we are posting videos from all of the sessions that took place throughout the day. Today, watch "Measuring Successful Marketing Outcomes", "Behind the Scenes ...