Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

LiveRamp 2013 in Review, 2014 Update

LiveRamp had an incredible year in 2013.  By every measure, we are succeeding at our goal of powering the quickly-growing onboarding industry. This summary will touch on our 2013 growth, and our plans for 2014 and beyond.  

LiveRamp grew over 130% year-over-year

LiveRamp onboards customer data into marketing applications.  We started doing this three years ago ...

LiveRamp Partners With Twitter to Integrate CRM Data into Tailored Audiences

Today, Twitter announced support for CRM data in its tailored audiences advertising tool. LiveRamp is pleased to be one of Twitter's partners selected for the launch. With this integration, LiveRamp customers can now seamlessly connect their customer data into the Twitter advertising platform and effectively message their consumer base by creating relevant promoted tweets ...

Moneyballing Of The CMO

"Moneyballing of the CMO" was written by LiveRamp CEO, Auren Hoffman, and published in MediaPost. Below is an excerpt. Limited by the indefinite and imprecise results of traditional marketing, CMOs of the past could not realize meaningful metrics to measure success. But today’s technology has ripened, enabling sophisticated and precise decision-making. CMOs have adapted and ...