Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

MediaMath Partners with LiveRamp to Incorporate CRM Data into Programmatic Media Buying

MediaMath, one of the industry’s leading media buying platforms, has partnered with LiveRamp to build a seamless programmatic buying experience using offline data. LiveRamp has onboarded data for over 65 brands to TerminalOne, MediaMath’s proprietary digital media, data management, and analytics platform. “MediaMath’s platform provides a powerful programmatic marketing solution for brands,” said Auren Hoffman, ...

Counterfeit coin

Suppose there are 12 identical-looking coins, of which 11 are real and 1 is counterfeit. It is only known that the counterfeit coin has a different weight than the real ones. With a balance scale and only 3 weighings, how can you identify the counterfeit coin and determine whether it is heavier or lighter ...