Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Documentation Decision

A group of software engineers are nearing completion on an important project. Only one task remains: writing the documentation. Nobody wants to do this chore, so the group decides on a procedure for choosing the unlucky dev. The M engineers will stand in a circle. One engineer will be randomly choosen to be engineer ...

LiveRamp and Epsilon Deliver Whitepaper on Data Onboarding

Epsilon and LiveRamp have authored the whitepaper, “Data Onboarding: The Key to a Successful Marketing Kingdom,” to help marketers understand the power of bridging the gap between online and offline marketing strategies and adopting an integrated view of online and offline data. Together, Epsilon and LiveRamp have successfully onboarded data for over 50 large ...