Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

The Case of the $200 Clock

A bank robber is planning a heist of a high-tech bank vault. In order to exploit a weakness in the bank's security system, he needs to set off his dynamite exactly 45 seconds after triggering the banks silent alarm - If he sets it off earlier, a failsafe will kick in and electrocute him. ...

LiveRamp and Videology Partner to Offer Marketers 1st Party Data Integration into a Video Platform

LiveRamp's customers are increasingly onboarding data into channels beyond traditional display advertising, including mobile, search, measurement, and site personalization. We are pleased to announce a new channel that our customers can integrate their data into: Video. Our new integration with Videology allows marketers to use onboarded data to better target in-stream video ads.

“First-party ...