Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

The Case of the $200 Clock

A bank robber is planning a heist of a high-tech bank vault. In order to exploit a weakness in the bank's security system, he needs to set off his dynamite exactly 45 seconds after triggering the banks silent alarm - If he sets it off earlier, a failsafe will kick in and electrocute him. ...

LiveRamp and Videology Partner to Offer Marketers 1st Party Data Integration into a Video Platform

LiveRamp's customers are increasingly onboarding data into channels beyond traditional display advertising, including mobile, search, measurement, and site personalization. We are pleased to announce a new channel that our customers can integrate their data into: Video. Our new integration with Videology allows marketers to use onboarded data to better target in-stream video ads.

“First-party ...

The Data Onboarding RFP

Data onboarding is a fast-growing technology and a powerful addition to a marketer’s digital toolbox. Existing data onboarders all have their own nuances in technology and methodology. When shopping around for a solution, you may not know what to expect or ask in order to find a suitable onboarder. In light of this, LiveRamp has ...

Quarters

You are wearing a blindfold and gloves. 100 quarters are on a table in front of you. Someone tells you that 20 of these quarters are tails and the rest are heads. He says that if you can split the quarters into 2 piles where the number of tails quarters is the same in ...