Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Accurate Offline Transaction Measurement from Adometry, Powered by LiveRamp

Adometry, powered by LiveRamp’s data onboarding service, enables brands to pinpoint the effectiveness of their online marketing spend on offline transactions. LiveRamp onboards the transaction data to Adometry. Adometry then analyzes these identified customers and maps the main points of a customer’s purchase timeline, from first contact all the way through to point of ...