Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Adometry Partners with LiveRamp

Last week, LiveRamp announced its partnership with Adometry, Inc., a cross-channel attribution company. Adometry’s analytics help companies better understand which of their digital marketing efforts are directly influencing conversions. The partnership with LiveRamp enables Adometry to also make their offline customer data relevant online. Marketers can measure the online conversion influence from their online ad ...