Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Best Practices With Data Management

From the first display ad purchased in 1994 to the $40 billion dollar display industry today, the world of online advertising has experienced unparalleled growth in the last 20 years. Learning to navigate through the abundance of available data is key for digital marketers, but doing so can be difficult. The Best Practices With Data Management guide seeks ...

Adometry Partners with LiveRamp

Last week, LiveRamp announced its partnership with Adometry, Inc., a cross-channel attribution company. Adometry’s analytics help companies better understand which of their digital marketing efforts are directly influencing conversions. The partnership with LiveRamp enables Adometry to also make their offline customer data relevant online. Marketers can measure the online conversion influence from their online ad ...