Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Big Thinkers on Big Data [Video]

Now more than ever, data is becoming increasingly valuable in connecting business with consumers. "Big data isn't just for big companies anymore, it's for everyone," says Auren Hoffman, LiveRamp CEO, "Use the tools that let you know which data informs predictive analysis and which data doesn't." Customer service is where businesses now need to ...


Working with a number of partners, customers and more, LiveRamp pulled together and produced informative content from the web to create CRM Retargeting is a relatively new, highly effective technique that allows marketers to reach past customers by utilizing their offline customer database (CRM) in online display advertising.     2013, which LiveRamp believes will be ...