Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Lessons Learned from the DMA

"2013 will be the year of bringing your CRM online for display", says Josh Butler of Facebook in yesterday's panel discussing "The New Advertising Landscape".  Leveraging your CRM data online using CRM Retargeting is definitely a common theme echoing through the Exhibit Hall in Las Vegas thus far. Yesterday LiveRamp, Facebook and AddThis took the ...

Case Study: BustedTees sees 390% ROI with CRM Retargeting

LiveRamp recently partnered with BustedTees, a well known t-shirt brand, to help connect them with their offline customers. BustedTees previously experienced great success with retargeting, but also wanted to re-connect with customers who were no longer engaged via email, or visiting their website. BustedTess chose ReTargeter, a parter of LiveRamp, as their trusted retargeting platform. ...

San Francisco Gets Made Over!

Our San Francisco office has a new lookAs we continue to grow our CRM Retargeting business and expand partnerships within the adtech space, we thought our office space should reflect our success. We recently unveiled our revamped office that includes a fresh coat of paint and whole new look.Interested in a challenging us to a ...