Marketing

20 Things You Might Have Missed from LiveRamp in 2020

January 15, 2021  |   LiveRamp

It might be the understatement of the year that a lot happened in 2020. With so much going on, it’s likely that you might have missed some great and perhaps essential content that could jump-start your success in 2021. We’ve put together the 20 most popular LiveRamp blog posts, e-books, webinars, and news from 2020 for you to catch up on.

  1. Fitbit case study – See how LiveRamp worked with Index Exchange, a leading advertising agency, and Fitbit to prove the power and value of advertising without cookies. (Spoiler alert – 2x higher ROI!)
  2. Want to Surprise and Delight? Connect the Data First. – Read our blog which explains how seamless customer experiences start with data connectivity.
  3. The State of Publishing: Monetizing Inventory without Third-Party Cookies – This state-of-the-industry report from LiveRamp and Digiday covers insights, advice, and the impact of diminishing third-party cookies on publishers’ revenue mix, as well as opportunities and challenges for publishers building first-party and authenticated audiences.
  4. Five Steps to Smarter Spending in a Challenging Economy e-book – Businesses are always looking to increase the ROI on their advertising investments, but 2020 also called for a recalibration, to not only ensure every marketing dollar went further, but also to adapt messaging appropriately.
  5. LiveRamp and Comscore Partner to Make TV Data Actionable – Read more about our strategic partnership with Comscore that ushered in the next generation of addressable TV activation and cross-platform video measurement across the advertising ecosystem.
  6. LiveRamp Enhances Its Authenticated Identity Infrastructure to Support Unified ID 2.0 – Our expanded collaboration with The Trade Desk underscores LiveRamp’s commitment to delivering a neutral, open, and interoperable infrastructure so our partners and customers can activate data with confidence.
  7. Brand Innovators Recap: The Future of Data – How are some of the world’s most recognizable brands approaching seismic shifts in the data landscape? Read our blog to find out how they are shifting their data strategies to better understand and engage with audiences.
  8. Connected Consumer Conversations through Data Collaboration: A Discussion with Two Global CPG Leaders – It’s no secret that strong customer intelligence drives superior experiences, but accessing the data is challenging. In this session from RampUp, Domitille Doat (Chief Digital Officer at Danone) and Asmita Dubey (Global Chief Media Officer at L’Oreal) share how they are evolving their business, technology, and data strategies to be customer centric and create valuable relationships. Register on rampedp.us to watch the replay.
  9. Getting Past the Headlines—What’s Next for Identity, Ad Measurement, and Addressable AudiencesWatch this webinar replay to learn how identity solutions like hashed emails, fingerprinting, universal device identifiers, and encrypted IDs actually work; and why some are better than others for reach, measurement, accuracy, privacy, and security.
  10. Maximizing the ROI of Your ABM with B2B Measurement – Featuring results from the Forrester Consulting study commissioned by LiveRamp, this blog provides insights and analysis into why marketers quickly discover the need to upgrade their capabilities beyond the measurement functionality included in an all-in-one ABM platform.
  11. Saying the Quiet Part Out Loud – LiveRamp has a podcast! In each episode, we explore challenges marketers and businesses face when trying to innovate and grow amidst heightened consumer awareness of the role technology and data play in their lives.
  12. 2021 Guide to Advertising without Cookies – In this e-book, discover why activating using people-based identifiers leads to better customer experiences, accuracy, and consistency across partners in your media plan, and why benchmarking now is even more critical to prepare for the future.
  13. Conquering the Basics of Account-Based Marketing – Do you know what it takes to get your account-based marketing up, running, and delivering results? Check out this e-book to learn about building and managing account lists, activating and measuring, and advanced ABM strategies.
  14. Navigating the Fragmented World of Cross-Screen TVTechnology is giving consumers new ways to view TV content beyond their living room antenna, and it’s providing a plethora of data for brands to activate on. Download this e-book that reveals cross-screen measurement strategies and the five steps you can take today to set yourself up for success.
  15. Kenneth Cole case study – By leveraging LiveRamp’s broad network of DSPs and DMPs, Kenneth Cole extended traditional CRM functionality across the open web, resulting in 2.6x return on investment over BAU approach and 9x ROI among high-value audiences. Read the full case study for more details.
  16. Hewlett Packard Enterprise case study – Partnering with LiveRamp B2B, HPE measured and optimized media campaign effectiveness with the highest account match rates and reach possible. Read how HPE achieved an account match rate of 99.77%, 100% reach against matched accounts, and a 42% increase in high-value activity engagement vs. non-ABM.
  17. What Can LiveRamp Safe Haven Do For Me? Can LiveRamp Safe Haven build and grow my consumer intelligence? Will LiveRamp Safe Haven help me excel at post-cookie marketing? Is LiveRamp Safe Haven a good fit for helping my analysts measure marketing activities effectively and deliver actionable insights? All of these questions have answers that can be found in this blog.
  18. What is Privacy by Design? In this “Saying the Quiet Part Out Loud” podcast episode, LiveRamp and Forrester Research discuss the state of privacy by design, why it’s been “watered down,” its role in enabling data collaboration, and how companies can adopt this mindset and practice to build trust and competitive advantage.
  19. Debunking Authentication Myths – With the clock ticking on third-party cookies, publishers need to understand what user authentication is, how to drive advertiser interest in a publisher’s first-party data, and how to maximize revenue by leveraging identity solutions. This webinar recap can help.
  20. RampUp Virtual Summit 2021 – Lastly, we miss RampUp at the Fairmont San Francisco just as much as you do. We have a stellar lineup for our virtual event happening in our usual March time frame, and hope you’ll join us virtually on March 2, 2021. There will be RampPups!

Want to make sure you don’t miss anything from LiveRamp in 2021? Subscribe to our blog, follow us on LinkedIn and Twitter, and keep up with our events!