Data Owners

Data Monetization with IdentityLink

Data Owners

You have valuable data that marketers want to use. But it’s hard to make your data available across every channel and platform. IdentityLink™ provides the identity resolution service needed for data monetization by seamlessly connecting your audience data across the marketing ecosystem, making it safe and easy for marketers to activate anywhere and everywhere.

  • broad monetization

    Monetize Data Everywhere

    Onboard your audience data across 500+ publishers and martech platforms for data monetization. IdentityLink enables you to directly monetize  data across the platforms and publishers with whom you have data licensing agreements.

  • Data Connectivity

    Scale Your People Data

    Whether your data is online or offline, cookie-based or mobile-based, IdentityLink gives you a scalable way to tie it to all requested identifiers at the consumer or household level.

  • Data Store

    Simplify Data Distribution

    Spend more time selling your data and less time on the overhead required to set up a data business. The IdentityLink Data Store makes data monetization easy with a single contract.

  • “Once you’re on the [LiveRamp] platform, ROI is extremely high and the team also works with you to help you find the right partners to monetize with.”

    Kurt Abrahamson, CEO, ShareThis

  • Easy Data Monetization Through Ubiquity

    Kurt Abrahamson, CEO, ShareThis

  • Foursquare Brings New Products To Market

    Tyler Simmons, Senior Director, Sales, Foursquare

  • “With LiveRamp, I do feel confident that the infrastructure is there and the foundation is there to build really solid data executions whatever direction the data is going.”

    Tyler Simmons, Senior Director, Sales, Foursquare

  • Data Owners

How IdentityLink Works for Data Owners

  • <h3>Upload Your Data</h3>

    Upload Your Data

    Use our self‑service dashboard to securely import 1st party, 3rd party or custom data segments in virtually any format—or upload data files via SFTP. We process 60 billion records each month, and our service was designed for scale, easily handling large files with hundreds of millions of rows.

    Learn More about Data Monetization
  • <h3>Resolve Identity</h3>

    Resolve Identity

    Our service uses advanced recognition technologies to map online identifiers to LiveRamp IDs, applying individual-level identity resolution through a privacy-safe, deterministic (exact one-to-one) matching process and Acxiom AbiliTec®. To ensure the highest level of accuracy, LiveRamp and Acxiom maintain consistent recognition on 98% of U.S. adults and nearly 100% of U.S. households.

    Identity Resolution
  • <h3>Begin Data Monetization</h3>

    Begin Data Monetization

    Onboard your data to the destinations of your, or your customer’s, choice for data monetization across the marketing ecosystem. LiveRamp has more than 500 partner integrations, giving you the flexibility to seamlessly monetize data across a broad range of marketing platforms.

    Activate your Data

Contact us to Monetize Data with LiveRamp